Be brave.
Be Responsible.

OTB is an international fashion group, representing many global and unconventional brands, including Diesel, Maison Margiela, Marni, Viktor & Rolf and Jil Sander.
With a new communication campaign, it wants to tell the sustainable approach that has always accompanied its history, building a Manifesto.

ADV Campaign
Web (Website, Social, YouTube)

To give shape to this project, the agency More Than 30 Seconds was chosen, which conceived and developed creativity, giving life to a video that traces the key pillars of the Group’s sustainability.

The video, made in 2D motion graphics, was the result of a contest in which Italian and international illustrators took part.
The Italian illustrator selected by the agency to represent the project is Giovanna Giuliano.

Video strategy to communicate the sustainability of the OTB Group

More Than 30 Seconds has given shape to a video composed of a dynamic and refined animation through the symbolic element of the thread. Thanks to a metamorphosis, the thread changes and retraces all aspects of the sustainability strategy.
Creativity and realization by More Than 30 Seconds.


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