KIDULT
Discover your life
Kidult renews itself with an extraordinary project that puts personal exploration at the center, inviting each of us to discover unexpected sides of ourselves. This project, created in collaboration with the agency More Than 30 Seconds and creative director Lorenzo Crespi, is dedicated to those who want to live every moment as a unique opportunity to celebrate their own individuality, with collections designed to tell authentic and personal stories.
The heart of the project lies in Kidult’s three iconic collections, each with a unique identity: the Life Collection, the original line of bangles with inspiring messages; the By You Collection, offering endless customization options to create personalized jewelry; and the new Style Collection, which combines contemporary and bold design for those seeking a trendy touch. With these offerings, Kidult transforms every piece of jewelry into a symbol of the emotions and stories of the wearer.
The project is based on the concept “There is no greater emotion than when you discover a new side of yourself.” This message inspires embarking on an inner journey and celebrating every magical moment of life, from the small daily details to extraordinary experiences. Kidult encourages everyone to live intensely, exploring new stories, connections, and talents, to discover the best version of themselves.
“Kidult | Discover your life”
In support of the project, Kidult launched a multichannel campaign that spans linear and non-linear TV, social media, and digital platforms. Scheduled from December 1st to 24th, 2024, the campaign focuses on strategic placements in the most popular programs and on major streaming platforms such as Netflix and Amazon Prime Video.
