VENETA CUCINE
More room, more freedom
Veneta Cucine, an Italian leader in the design and production of kitchen furniture, presents its new advertising campaign in collaboration with the agency and production company More Than 30 Seconds. The direction is entrusted to Mattia Benetti, while the cinematography is signed by Johan Florez. The commercial, titled “Sunny Mornings,” will air during the Sanremo Festival 2025.
In the film, authentic and intimate sensations are explored, those that truly make us feel at home. The light, dynamic and warm, becomes the protagonist, revealing and enhancing details of two different environments. Every ray illuminates the spaces, highlighting not only the beauty of the kitchens but also the daily rituals that animate them. The rooms transform and reveal a “front and back,” symbolizing the design versatility of Veneta Cucine.
Music is the second common thread of the story. In a countryside house, a young woman plays a prestigious blue Zanta grand piano (Compasso d’Oro award), while in the city, a teenage girl returns home with the same melody in her headphones. Music thus becomes a bridge between two worlds, culminating in a moment of sharing in the kitchen with the family.
With a visual language made of soft contrasts and fluid movements, the film conveys a clear message: with Veneta Cucine, spaces unite rather than divide.
“More room, more freedom “
The television scheduling includes Rai with a national preview on Sanremo.
To promote the ad, social media campaigns were created and implemented on the main platforms: Facebook, Instagram, and YouTube (6” bumper ads + 15” in-feed, in-stream ads) with the aim of strengthening the brand identity through coverage and traffic ads.
The ad is also airing on the best national and local radio stations.
