More Than 30 seconds presented an overall identity project, from the conception of the naming to the logotype, for the new Veneta Cucine technical plans with declination proposals for all communication materials (catalogs, landing pages, point of sale material, etc.) .
Caranto is the new brand of technical tops to make your kitchen even more personal. Caranto is synonymous with design and high performance in the sphere of technical tops and ensures, in its many forms, standards of absolute quality and beauty. The innumerable finishes both in the field of quartz and ceramic satisfy all needs.
Venice is a symbol. It is the emblem of a company that has based its strength on the ability to exist even in extreme places. Venice and Caranto have an indissoluble bond. Venice represents not only strength but also the ability to create tools to make everyday life better.
Caranto: an overall identity project
Following this first phase of work, More Than 30 seconds has conceived and produced a 1-minute minifilm for the web and a 30-second TV commercial, broadcast on the main national networks.
The agency also followed web and social planning by creating an ad hoc content strategy for all placements.