A coffee with
Instagram stories, content and web campaign for the first episode of the new web format signed by the agency More Than 30 Seconds for De’Longhi, world leader in the production of coffee machines for domestic use and products for the kitchen and home care.
The magic of an excellent coffee, the result of the instant grinding of the beans thanks to the De’Longhi Superautomatica, helps to create special moments, every day. The project involves talents and influencers selected by the agency.
In the first episode of the series, three episodes with Federica Pellegrini who tells herself in an unprecedented way, passing from moments of fun with friends and colleagues of the national team, to more personal and intimate conversations about dreams and future in the talks with the coach, which perhaps they make us even better know a unique champion.
Native content and paid ads
With this project, More than 30 seconds retraced the institutional concept of the TV commercial, extending it into the forms of social stories, also shooting vertical videos for the Instagram Stories published on Federica Pellegrini’s profile. The goal was… to forget the goal, that is to create a relaxed, natural atmosphere.